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Marlin & Associates Advises TABS Analytics on its Acquisition of Decision Insight

Jun 1, 2019

Marlin & Associates Advises TABS Analytics on its Acquisition of Decision Insight

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Dear Clients and Friends,

We are pleased to announce another successful m&a transaction on which we advised.

Marlin & Associates was the exclusive strategic and financial advisor to TABS Analytics, a technology-enabled analytics firm, on their acquisition of Decision Insight, a Kansas City, Mo.-based global marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.

“Marlin & Associates are a great partner. They have keen understanding of the enterprise data & analytics space, and helped us develop our acquisition strategy and identify the right strategic targets. The M&A team provided us sound advice in navigating the acquisition process including valuation, structuring, due diligence and negotiations, and guided the transaction to a successful close.” said Tim Richerson, CEO of TABS Analytics.

“Decision Insight is a leading innovator in virtual store research. They have a visually compelling platform that provides retailers and manufacturers with quick answers on arrangement, assortment, pricing, merchandising and packaging,” said Kurt Jetta, TABS Analytics executive chairman and founder.

TABS will enhance its current service offerings with the integration of the Decision Insight SimuShop® virtual shopping platform, providing research across food and beverage, pet needs, household goods, durables, toys and gaming, pharmaceutical, alcoholic beverage and restaurant categories to deliver even greater insights.

The full announcement can be read here.

Please feel free to call us if you have any questions on this transaction or on any of the sectors that we follow.

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