As of September 1, 2021, we are pleased to be part of D.A. Davidson & Co. We will continue serving our clients as part of their full-service Investment Banking Group. Click here to learn more about our combined strengths.

Real Estate Tech Increased Usage of Data & Analytics Solutions Is Driving ROIs Higher and Allowing Participants Access to Latent Value

May 26, 2021

Real Estate Tech Increased Usage of Data & Analytics Solutions Is Driving ROIs Higher and Allowing Participants Access to Latent Value

Market Update, Real Estate Tech 0 Comments

Dear Clients and Friends,

Marlin & Associates (M&A) is pleased to share our latest reporton the Real Estate Tech sector.

As you will see in the following report, m&a and financing activity (and associated values) continue to remain strong, especially for firms across the broader Real Estate Tech ecosystem. A combination of factors are driving significant volume across both capital raising and exit considerations by founders: permanent adoption of digitization/automation by financial services firms, robust valuations, excess liquidity, and the impending tax rate hikes.

In addition, for firms focused on Data & Analytics within the Real Estate Tech ecosystem, there are a few key trends that continue to drive increased interest and momentum for acquisitions, partnerships and capital raising:

  • The rise in big data usage across the value chain
  • Predictive behavioral analytics that are driving higher ROIs
  • Automation through data-driven decision-making tools, and
  • Portfolio optimization through valuation analytics

All of this was evident in our most recent transaction, where we advised on the sale of Novantas, a data, intelligence and software solutions provider to the banking industry. Similarly, other such noteworthy transactions have echoed the same trends – CoStar Group’s acquisition of, Lovell Minnick Partner’s acquisition of UniversalCIS and Blend’s acquisition of Title365.

​​​Marlin & Associates is one of the most active investment banking and strategic advisory firms, providing trusted counsel to middle market companies worldwide that offer enterprise and vertical application software, services, data and analytics including firms across the FinTech ecosystem (Real Estate Tech, Payments, BankTech, WealthTech, InsurTech, LegalTech, GRC, Capital Markets Tech, Digital Tech, Business Intelligence, and Market Intelligence). Over the course of 19+ years Marlin & Associates has advised more than 200 fintech, data and analytic companies on m&a transactions in 27 countries. We enjoy helping CEOs and their shareholders achieve their most important strategic objectives.

Please reach out to me ( with any questions or to discuss this in further detail. We are keen to hear from you and happy to share what we are witnessing in the markets and how that could relate to your company.

Kind regards,


Back to Top