Tier1CRM Receives Significant Equity Capital to Accelerate Growth
Marlin & Associates, international investment banking and strategic advisory firm, announced that it's client, Tier1CRM, a Canadian fast-growing, privately held, Toronto-based provider of market-leading SaaS-based CRM and customer engagement solutions to global financial institutions has received an equity investment from Wavecrest Growth Partners, an operationally-focused growth-equity investment firm based in Boston; together with Salesforce Ventures, the venture capital arm of Salesforce.com; and Mass Mutual Ventures.
Founded in 2008 by Mark Notten and Phil Dias and based in Toronto, Tier1 is a leading provider of CRM and customer engagement SaaS solutions to sell-side and buy-side financial services clients spanning sales and trading desks, investment banks and investment managers. Major global financial institutions leverage the Tier1 platform to efficiently and more profitably manage client relationships, improve internal transparency and collaboration, manage deal-related activities, and comply with MiFID II regulatory requirements. The financing will be used to accelerate ongoing product innovation, expand Tier1’s sales and marketing capabilities and nurture the partner ecosystem supporting ACE, Tier1’s flagship product suite.
“The team at Marlin & Associates was critical to our completion of this important strategic transaction, providing invaluable guidance throughout every step of the process. Their expertise in financial technology, SaaS, and the Salesforce ecosystem helped us to prepare effectively and best position Tier1CRM to potential investors. Their knowledge of the market helped us to identify the ideal investors as we move into the next phase of growth at Tier1. We could not have closed this transaction without their steady hand throughout”, said Mark Notten, CEO of Tier1CRM.
“Working opposite the Marlin team was a true pleasure. They ran a highly professional process, approached negotiations with a sense of fairness and transparency, and ensured a smooth process throughout due diligence and closing”, said Vaibhav Nalwaya, Co-founder and Managing Partner at Wavecrest Growth Partners.
Marlin & Associates is one of the most active investment banking and strategic advisory firms providing counsel to worldwide buyers and sellers of middle-market fintech firms as well as others that provide information technology, application software, online data and services. Headquartered in New York City, with offices in Washington, D.C., and Toronto, Marlin & Associates has won numerous awards including the “Middle-Market Investment Bank of the Year,” “Boutique Investment Bank of the Year”, “Middle-Market Financing Agent of the Year – Equity,” and “TMT Advisory Bank of the Year.” More than 20 transactions on which Marlin & Associates has advised have been recognized as “Deal-of-the-Year”. The Marlin & Associates team of professionals has advised on more than 200 information-technology transactions in 27 countries.