August 2019
Alpharetta, GA
has been acquired by
Stockholm, Sweden
a porfolio company of


P2Sample, a leader in technology-driven sample solutions, operates one of the market research industry’s most powerful programmatic sampling platforms allowing clients to derive actionable customer insights across the consumer, media and telecommunication industries.

Founded in 2010, and growing top-line revenue YoY by 40% with expanding profit margins, the company began to receive inbound interest from a number of financial sponsors and strategic players. P2Sample‘s founders were aware of M&A’s expertise advising founder-led companies in the information technology industry.  They asked M&A to help them explore their strategic and financial alternatives.

M&A organized a dedicated team to work closely with Management to develop materials that would clearly communicate P2 Sample’s strengths, strategy and growth potential. M&A then worked with the company to identify and communicate with more than 15 potential financial partners, as well as a dozen industry players from the US and Europe all of which know the industry and would be expected to have interest in the Company.  With M&A’s guidance, the company’s management vetted these companies, met with representatives from four of them and, after a careful review of their options, Management agreed to sell the company to Cint, a Stockholm, Sweden-based portfolio company of Nordic Capital, and one of the world’s leading online market research firms.

Marlin & Associates served as exclusive strategic and financial advisor to P2Sample. M&A leveraged its deep domain expertise in market research and information technology to conduct a methodical and disciplined competitive process with multiple financial sponsors and strategic players involved.

M&A led the preparation of detailed transaction marketing materials, identified and conducted discussions with potentially interested parties, facilitated information exchange, advised the company on the negotiation and evaluation of alternative offers, managed preliminary and confirmatory due diligence reviews, and eventually helped the company close a transaction with Cint that includes senior positions within the newly combined entity for P2Sample’s leadership.

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