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December 2019
Pleasanton, CA
a division of Greenwich Associates was acquired by
Livonia, MI
A portfolio company of


Javelin Strategy and Research, Inc. (“Javelin”) is a subsidiary of Greenwich Associates, LLC (“Greenwich Associates”). Offering syndicated research, custom research, and consulting services. It also provides independent quantitative and qualitative research on the global financial services industry including payments, multi-channel financial services, mobile initiatives, security, risk and fraud. Javelin was acquired by Greenwich Associates in 2012. Greenwich Associates is a leading provider of market intelligence and advisory services to the financial services industry. Greenwich Associates has made the strategic decision that Javelin would benefit from partnering with a larger platform.

Greenwich Associates hired M&A to divest Javelin. M&A used its deep domain expertise in advising on financial data & analytics transactions to identify a small, select group of both strategic industry players and financial sponsors. And M&A helped the management clearly communicate the strength of the company’s product offerings, its strong competitive positioning, and its impressive client base. This approach brought an offer from STG Partners, valuation of which was 50% higher than the beginning of the process.

Ultimately, Management of Greenwich Associates concluded that Escalent, portfolio company of private equity STG Partners, would be a strong fit for Javelin. From the start, both management teams were excited about the opportunities presented by the combination of Javelin’s expertise in financial technology research and Escalent’s technology and research capability.

Marlin & Associates acted as exclusive strategic and financial advisor to Greenwich Associates, on its divestiture of Javelin Strategy & Research to Escalent, portfolio company of STG Partners. M&A worked with Management and the Board to identify a targeted list of highly qualified potential partners. The M&A team then managed a competitive process that resulted in indications of interest and productive management meetings.

M&A helped Management and the Board to evaluate the competing offers, negotiate terms, manage the due diligence review process, and close a transaction.




Escalent Acquires Javelin Strategy & Research

January 07, 2020

Escalent, a top human behavior and data analytics firm, announces today that it has acquired Javelin Strategy & Research from Greenwich Associates. Javelin Strategy & Research, a research-based advisory firm with deep expertise in the digital financial ecosystem, expands Escalent’s presence in retail and small business banking to complement its market-leading financial services expertise. The transaction was completed on December 30, 2019.

Javelin Strategy & Research is based in the San Francisco Bay Area and provides in-depth analysis of financial services market and technology trends, with expertise in digital banking, payments, fraud & security, and lending. Its clients include leading financial institutions, government agencies, payments companies, merchants, fintechs and technology providers.

"This acquisition allows Escalent to provide its clients with a fully integrated customer experience in the new digital financial ecosystem, and it gives Javelin clients access to a bench of financial industry expertise and consulting for deeper, more comprehensive engagements," said Escalent CEO Melissa Sauter. "In addition, both Escalent and Javelin share a culture of total commitment to relentless employee and customer happiness so it’s a great fit."

Javelin will retain its current office and will continue to use the same name. Clients can expect to work with the same experienced teams, and both Escalent and Javelin are committed to ensuring a smooth transition.

"We are eager to join forces with a firm that has a history of helping organizations solve complex strategic challenges," added Jacob Jegher, president of Javelin Strategy & Research. "Financial services is inextricably linked to digital, and that connection will continue to deepen. This union provides an opportunity to create new analyst advisory services with an established team to be a leading source of consulting and thought leadership."

Marlin & Associates acted as the exclusive strategic and financial advisor to Greenwich Associates on the divestiture of the Javelin division.

About Escalent

In June 2018, private equity firm STG acquired Market Strategies International and Morpace and announced its intent to merge the companies. In May 2019, the two firms rebranded as Escalent. Escalent is a top human behavior and analytics firm specializing in industries facing disruption and business transformation. As catalysts of progress for more than 40 years, Escalent tell stories that transform data and insight into a profound understanding of what drives human beings. And it helps businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. Visit to see how it is helping shape the brands that are reshaping the world.

About Javelin

Javelin Strategy & Research is a research-based advisory firm that helps clients make informed decisions in the digital financial world. It provides strategic insights for financial institutions, government, payments companies, merchants, fintechs and technology providers. Javelin’s independent insights result from a rigorous research process that assesses consumers, businesses, providers, and the transactions ecosystem. It conducts in-depth primary research studies to pinpoint dynamic risks and opportunities in digital banking, payments, fraud & security, and lending.


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