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June 2019
Reston, VA
has been acquired by
Mclean, VA
a portfolio company of


Zoomdata is a Reston, Virginia-based provider of market-leading business intelligence tools used by leading global Fortune 500 companies in the financial services, healthcare, and telecom industries. Backed by several leading financial sponsors including Accel, Goldman Sachs, and NEA, Zoomdata has developed offerings that allow companies to leverage their data for intuitive analytics, real-time dashboards, and actionable insights.

As a result of the company’s rapid scaling and market success, Zoomdata received a steady stream of inbound acquisition interest from a mix of strategic and financial investors. At the recommendation of their investors, in the fall of 2018, Zoomdata contacted M&A to help them develop and evaluate their strategic options.



The M&A team leveraged its expertise in the data and analytics as well as emerging technology space to develop materials to effectively communicate the unique strengths of Zoomdata’s business intelligence solutions, advanced proprietary technology, and customer base.

M&A then worked with Management to identify and solicit indications of interest from a select group of strategic industry players and evaluate multiple competing offers.

Ultimately, Management and Zoomdata’s board concluded that the strongest fit was a sale of the company to Logi Analytics, a portfolio company of Marlin Equity Partners and the leading enterprise analytics and data visualization company. From the start, both sides were excited about the opportunities presented by the combination of Zoomdata’s leading technology and Logi Analytics’ global scale.



Marlin & Associates acted as exclusive strategic and financial advisor to Zoomdata and its principal owners, Accel and Goldman Sachs, on its sale to Logi Analytics. M&A leveraged its deep domain expertise in the data and analytics space and emerging technology space to run a fast, methodical, and disciplined competitive process with multiple high-profile potential partners.

M&A worked with Management and the Board to craft customized materials and identify a targeted list of highly qualified potential partners. The M&A team then managed an extremely competitive process that resulted in indications of interest and meetings with several high-profile buyers.

M&A helped Management and the Board to evaluate the competing offers, negotiate terms, manage the due diligence review process, and close a transaction with Logi Analytics, a portfolio company of Marlin Equity Partners.

Marlin & Associates Advises Zoomdata On Its Sale To Marlin Equity

June 10, 2019

Logi Analytics Acquires Zoomdata, Extending Market Leadership in Embedded Analytics

Acquisition enables application teams to embed analytics with patented technology for big data and streaming data

Source: Logi Analytics, Inc.


MCLEAN, Va., June 10, 2019 (GLOBE NEWSWIRE) -- Logi Analytics, Inc. (“Logi”) today announced the acquisition of Zoomdata, the leading analytics platform for big data and live streaming data. The acquisition comes three months after Logi acquired JReport for pixel-perfect operational reporting. The combination solidifies Logi’s position as the leader in embedded analytics, now with the richest suite of capabilities and a global partner network.

“The nature of data is changing,” said Steven Schneider, CEO of Logi. “It’s growing bigger and faster and is increasingly being managed using next generation data systems from companies like Cloudera, Elastic, Google, Amazon, MongoDB and Snowflake. At Logi, our vision is to help application teams create smarter software. And with Zoomdata, product managers and developers have native access to cloud data warehouses, big data, and streaming data, plus an expert global partner network.”

For three years in a row, Zoomdata received the Technology Innovation Award for Big Data Analytics by Dresner Advisory Services. Zoomdata’s unique and patented streaming technology allows real-time visibility into data that is too big to move and data that changes frequently, which are common challenges for Internet of Things (IoT), cybersecurity, financial risk and fraud, customer insight, hospital patient care, and telco network performance applications.

“By joining forces with Logi, our groundbreaking analytics software will be embedded in more applications,” said Nick Halsey, CEO of Zoomdata. “Many more people will be able to analyze billions of rows of data in seconds, even across multiple data sources, within the applications they use all day, every day.”

Zoomdata is Logi’s second acquisition in 2019. “Logi’s developer-grade platform offers the broadest set of embedded analytics capabilities in the industry, including security integration, custom theming, self-service analysis, workflow, write-back, pixel-perfect operational reporting, predictive analytics, and big data analytics. And Zoomdata’s worldwide network of key resellers and systems integrators like StrategyCore, Deloitte, InfoSys, and Hitachi will help companies successfully adopt, build, and manage mission-critical applications,” said Schneider.

Terms of the transaction will not be disclosed. Catapult Advisors LLC acted as financial advisor to Logi Analytics. Marlin & Associates acted as financial advisor to Zoomdata. For more information, visit

About Logi Analytics
Delivering compelling applications with analytics at their core has never been more crucial—or more complex. Logi is the only developer-grade analytics platform focused exclusively on embedding analytics in commercial and enterprise applications. Logi leverages your existing tech stack and supports unlimited customization and white-labeling, so you can quickly build a completely unique analytics experience.

Over 2,100 applications have trusted the Logi platform to deliver sophisticated analytics capabilities and power their businesses. The company is headquartered in McLean, Virginia, with offices in Ireland, England, and China. Learn more at

About Zoomdata
Zoomdata is an award-winning data visualization and analytics software platform company that specializes in real-time exploration of big data, streaming data, and multisource analysis. Its innovative data access framework leverages modern data sources for high performance and security in mission-critical data applications. Built on open APIs and a modern microservices architecture, the Zoomdata platform is highly adaptable, elastically scalable, and easily deployed in the cloud, on-prem, and embedded in other applications. The company launched in 2014, and holds multiple patents related to streaming data delivery and interactivity. 

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