June 2019
Reston, VA
has been acquired by
Mclean, VA
a portfolio company of


Zoomdata is a Reston, Virginia-based provider of market-leading business intelligence tools used by leading global Fortune 500 companies in the financial services, healthcare, and telecom industries. Backed by several leading financial sponsors including Accel, Goldman Sachs, and NEA, Zoomdata has developed offerings that allow companies to leverage their data for intuitive analytics, real-time dashboards, and actionable insights.

As a result of the company’s rapid scaling and market success, Zoomdata received a steady stream of inbound acquisition interest from a mix of strategic and financial investors. At the recommendation of their investors, in the fall of 2018, Zoomdata contacted M&A to help them develop and evaluate their strategic options.



The M&A team leveraged its expertise in the data and analytics as well as emerging technology space to develop materials to effectively communicate the unique strengths of Zoomdata’s business intelligence solutions, advanced proprietary technology, and customer base.

M&A then worked with Management to identify and solicit indications of interest from a select group of strategic industry players and evaluate multiple competing offers.

Ultimately, Management and Zoomdata’s board concluded that the strongest fit was a sale of the company to Logi Analytics, a portfolio company of Marlin Equity Partners and the leading enterprise analytics and data visualization company. From the start, both sides were excited about the opportunities presented by the combination of Zoomdata’s leading technology and Logi Analytics’ global scale.



Marlin & Associates acted as exclusive strategic and financial advisor to Zoomdata and its principal owners, Accel and Goldman Sachs, on its sale to Logi Analytics. M&A leveraged its deep domain expertise in the data and analytics space and emerging technology space to run a fast, methodical, and disciplined competitive process with multiple high-profile potential partners.

M&A worked with Management and the Board to craft customized materials and identify a targeted list of highly qualified potential partners. The M&A team then managed an extremely competitive process that resulted in indications of interest and meetings with several high-profile buyers.

M&A helped Management and the Board to evaluate the competing offers, negotiate terms, manage the due diligence review process, and close a transaction with Logi Analytics, a portfolio company of Marlin Equity Partners.

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